A car is as good as sold. This is why car manufacturers take efforts in the form of advertising for their cars. A marketing strategy is to highlight his car in a showroom. Some famous automobile exhibitions in the world, the Detroit International Auto Show, Tokyo Motor Show, and during the Geneva International Auto Show. These events provide a place for automakers, their business impact of the media to automotive experts, stakeholders and the public. Although such events as shown above the engine provides a place for automakers to showcase their wares, a limited number of people can afford to come see the show. Another way is to sell cars by advertising campaigns in the media and the Internet. Scion is the youth brand of Toyota, in particular the automaker to Web campaigns in the hope that attracts the younger generation who are more often associated with the use of the Web. Automakers also campaigns in newspapers and television introduced. Different approaches have been used by actors in the automotive industry to sell their vehicles. Volvo, for example, love has been a campaign to free will and its centers C30 posting on her / it to promote hatred scenario. Another approach is used on an advertising campaign strategy is the challenge. Ford currently uses this approach for the promotion of the Ford Fusion. As part of the United Way to make the automotive industry, IAG Research, the TV ad effectiveness ratings company announced it, but advertising awards for automakers in the context of the upcoming New York International Auto Show April 4th. The finalists for the awards in advertising have been announced recently. There are five categories in all and prices are based on viewer response IAG collected from more than 20 networks. The finalists for the Group over the total effective non-luxury vehicles in the Ford Escape Hybrid, Volkswagen Jetta and Passat. The Ford Escape hybrid ad features the frog, Kermit speaks of being “green.” The announcement Jetta, meanwhile, has an African-American men ask a white Jetta owner to teach him to dance. And the announcement VW Passat characteristics of women in the limo is hit by another car. On the other hand, the finalists for the Group’s most effective vehicles for total H3 Lincoln Navigator luxury, the Lexus LS 460 and the Hummer. The browser has ad Miami Heat superstar guard Dwyane Wade to help build a patio. For the Lexus LS 460, the company decided the capacity of non-parallel parking cons of the brand of luxury cars. The Hummer H3 was meanwhile in a submarine of a man caught in his campaign. Another category of advertising is the best ad rates for the two luxury vehicles and non luxury. The finalists, which attracts the attention of the audience like a Nissan brake shoe, the attention of car enthusiasts are captured the Honda, Jeep Wrangler and GM ad for their coverage. The pilot announced a one-stop troll family in these SUVs. Meanwhile, a lizard looks at the Wrangler in the ad for the SUV. Car flies over the road to GM announces their point of warranty. The ICG will also be a prize for the most effective television campaign launched for a label established. The category finalists in the Nissan Sentra, the Lexus LS and the Volkswagen Passat Wagon. The last category is the most effective TV campaign launch for a new name tag. The finalists of the latter are the Dodge Nitro, Nissan Versa and Toyota Yaris.